UX/UI DESIGN
SITE ARCHITECTURE
ITERATIVE PROTOTYPING
PRODUCT DEVELOPMENT

Crate & Barrel

Crate&Barrel approached Darkroom in January 2022 with a timely request: they needed to build and launch an interactive micro-site for a new collection in just two months. As a furniture and home decor market leader, their goal was to maintain their competitive edge through consistent, branded collection launches. They needed a digital partner to streamline their process and provide a bespoke, white glove service—surpassing “templatized” solutions they were considering.

Project Team
Andy Jones, Hallie Wilson, Stevie Alger, Nefeli Southern, Leo Chang, Natalia Lees, Noah Bernier, Delia Jimenez, Steven Geick, Randell Earwood, Iryna Pukha, Dmitriy Sinelnikkov.

Website
www.crateandbarrell.com

/ OUTCOMES

What did we do?

122%

Increase in new collection
web traffic from press

12

Unique digital activations
were launched

14

Days to create the functional version of a micro-site

10

Days from discovery to
first high fidelity prototype

/ SUMMARY

Key Takeaways

01

Build interactive digital mediums that are bespoke to the product catalog itself by capitalizing on UX features such as motion design.

02

Iterative testing and high-fidelity prototyping leads to a more productive and agile content design strategy, especially within a 9-figure brand with a large team.

03

Find harmony between the business strategy and creative vision to craft an engaging, conversion-oriented customer journey.