Garrett Leight

In 2010 Garrett Leight launched cult classic Garrett Leight California Optical (GLCO) inspired by his father – Founder and Creative Director of the iconic eyewear brand, Oliver Peoples - and the culture and creativity of his Venice Beach hometown. GLCO sought to increase conversion rates and maximize the return on e-commerce sales. As a result, they partnered with us to build a comprehensive Conversion Rate Optimization (CRO) strategy that would be implemented throughout four custom designed landing pages.

Project Team
Hallie Wilson, Stevie Alger, Nefeli Southern, Chris Randell, Taamrat Amaize, Michael Di Leo, Tom Elia, Jump Jirakaweekul

With a focus on CRO, we used a data-driven approach to improve conversion rates and maximize ROI for the website. A digital diagnostic was carried out in order to analyze the existing website, looking closely at the target consumer’s preferences and behavior.

Having identified pain points within the user experience, hierarchy, and content, we additionally tracked key performance indicators (KPIs) such as click-through rates, and bounce rates. A/B testing is used to compare the performance of each landing page where we then can refine the design, content and assets based on the given results.

The Design

We wanted to ensure the design remained consistent with GLCO’s established brand identity. The site showcases captivating imagery, highlighting bold call-to-action buttons (CTA’S) whilst combining the use of white space with heavier-weighted typography. The simple, clean design should intuitively guide the user to make a purchase.

All landing pages are mobile-friendly, and optimized for speed.

+65%

increase in pages viewed
per session

+190%

increase in average time
spent on site per session

The Results

We saw an increase in GLCO’s overall site engagement.